Duran Duran have shaped a inventive alliance with luxurious fragrance home Xerjoff. The distinctive collaboration has resulted in two new unisex scents known as ‘NeoRio’ and ‘Black Moonlight’.
“Xerjoff was the proper associate for this collaboration,” supplied Nick Rhodes, “as we already admired their artistry and innovation. Our journey collectively resulted in two new fragrances, every reflecting a special facet of Duran Duran. We couldn’t be extra thrilled with the outcomes.”
Crafted over many months and developed throughout a number of continents, Xerjoff founder, Sergio Momo, mentioned: “Duran Duran have formed music and elegance for over 4 a long time, making them the proper companions. Their progressive spirit helped encourage each component of this venture, from the scent to the packaging. Each scents embody the essence of Xerjoff Blends – the place creative visions unite to create a very distinctive, multisensory expertise. Collaborating with the band members on each element of this venture has been a really particular expertise.”
Progressive Spirit
‘Black Moonlight’ is impressed by the band’s darker facet – an homage to the eerie and mysterious world that they so usually discover by way of their music and movies. Whereas the daring and fascinating ‘NeoRio’ is a testomony to their ever-evolving spirit.
Each perfumes function Simon Le Bon’s handwritten signature on the flacon and fragrance coffret.
“As a band, now we have all the time been fascinated by arousing individuals’s senses, primarily by way of sound and imaginative and prescient,” added Rhodes. “The notion of participating an extra sense in our universe was massively interesting. In the course of the creation of those perfumes, we realised we had been striving to realize comparable standards as we do when writing songs, in the end aiming for one thing seductive, distinctive, and irresistible.”
Dwell Theatrical Launch
On 24 March, at an unique multi-sensory dwell theatrical launch, the fragrances had been unveiled. Going down at misplaced metropolis, a secret central London location, the brand new perfumes had been dropped at life by way of a one hour reimagined musical rating of iconic Duran Duran tracks.
Company had been transported into an immersive Duran Duran world. Created by misplaced, the night time blended scent, reminiscence, and music into one atmospheric journey. After getting into by way of the doorways of the Rum Runner Membership – the enduring Birmingham nightclub extensively recognised because the birthplace of Duran Duran and website of their most formative rehearsals and early dwell performances – company had been remodeled into misplaced souls looking for entry to PARADISE, the elusive nightclub of their desires.
The present included shock appearances from the 4 members of Duran Duran, Simon Le Bon, Nick Rhodes, John Taylor and Roger Taylor.
The Xerjoff/Duran Duran collaboration coincides with the group’s summer season European tour, the place they are going to carry out in stadiums and arenas throughout the UK, Eire, Finland, Belgium, the Netherlands, Denmark, Italy, Germany, and Spain, from June by way of early July.
For extra info on Black Moonlight and NeoRio click on right here
Learn Extra: The Lowdown – Duran Duran
