Digital music content material on TikTok achieved a big milestone final 12 months, surpassing indie music in viewership for the primary time. Posts tagged with #ElectronicMusic collectively generated 13 billion views.
As famous by The Guardian, digital music’s progress on the social media platform is accelerating sooner than indie, rap, and hip hop. Its recognition surged by 45% in comparison with 2023, which itself had seen a doubling in engagement from the earlier 12 months.
Inside the digital music tag, techno and home are reportedly among the many most favored sub-genres. TikTok attributes a few of this rising recognition to the success of artists like Disclosure and Joel Corry on the app.
Toyin Mustapha, TikTok’s head of partnerships for the UK and Eire, instructed The Guardian that customers typically tag particular genres like digital music. He suggests this habits highlights the robust group focus inherent within the style, stating, “It exhibits the group they’re making an attempt to construct and are a part of.”
Within the United Kingdom particularly, the creation of #ElectronicMusic movies elevated by 50% throughout 2024, whereas views for this content material rose by 22%.
Mustapha added that dance music is more and more accessible and commercially distinguished. He believes TikTok contributes to breaking down obstacles for artists, observing, “It’s not simply mirrored in competition bookings, you’ll be able to see it within the official charts as effectively.”
