With BVLLY, LOVERBOY greater than lives as much as his moniker. Quick and irrefutably candy, the monitor pulls his heartstrings taut by means of its synth strains, inviting listeners to flee into an 8-bit expanse of polyphonic emotion. It’s a monitor that lets vulnerability take centre stage with out sacrificing confidence, proving that bravado will at all times pale compared to what tenderness and charisma can convey to the desk. Romance hasn’t vanished from hip-hop; it’s merely been resurrected right here by means of a brand new digital language, one pixelated pulse at a time.
BVLLY performs with distinction in a manner that feels instinctive somewhat than engineered. The entice rhythms snap beneath waves of nostalgic chiptune textures, creating an area the place vulnerability doesn’t really feel like weak spot however like an act of revolt in opposition to the style’s tougher edges. LOVERBOY doesn’t posture; he emotes, and that refusal to harden the emotional core of his work offers BVLLY its weight.
Born in New York Metropolis to Syrian and Algerian dad and mom, LOVERBOY (Khaled) moved to Geneva after 9/11 earlier than making England dwelling at seventeen. Sensitivity has at all times been his compass, formed by a youth spent surrounded by violence and disillusionment, and softened by an escape into cartoons and cinema. That storytelling intuition carries by means of his music, which he sees as remedy and a digital diary of feeling, championing unity, peace and love in a world already saturated with empty flexes. BVLLY is that mission distilled into sound — intimate, expressive, and reaching for connection somewhat than conquest.
BVLLY is now accessible on all main streaming platforms, together with Apple Music.
Overview by Amelia Vandergast
