On Addison Rae’s addictive “Excessive Trend,” she showcases her potential to make unforgettable pop music – constructing anticipation for her debut album.
Stream: “Excessive Trend” – Addison Rae
Tright here was a time – simply final yr– when Addison Rae’s music profession felt like a punchline, a facet hustle to the actual enterprise of merely being Addison Rae.
However right here we’re in 2025, and the joke’s on us. On her addictive new single “Excessive Trend,” the singer proves that her viral hits have been no fluke. She’s making severe pop music, and the entire world is listening.
It began with a scream. Rae’s show-stopping yell on Charli xcx’s 2024 “Von Dutch” remix introduced that she wasn’t simply taking part in dress-up within the music trade – she was staking her declare. The monitor was so common that Charli carried out the Addison Rae remix on tour in lieu of the Grammy Award profitable commonplace version of “Von Dutch.”
However the puzzle of Addison Rae’s music profession actually got here along with the discharge of her (sugarfree) bubblegum-pop single, “Weight-reduction plan Pepsi.” The monitor went on to succeed in a peak of 54 on the Billboard Scorching 100, and was named as probably the greatest songs of 2024 by critics at Pitchfork, Rolling Stone, and Billboard, amongst others.
On her debut album’s third single “Excessive Trend,” Rae delivers her signature breathy, angelic vocals over a Lana Del Rey-esque melody, crafting what is definitely one of the crucial intoxicating releases of the brand new yr.
It’s the form of tune meant for a cinematic second: When the automotive home windows are down, town lights are blurred within the distance, because the story’s protagonist makes a calculated, devastating look to the digicam as “Excessive Trend” performs within the background.
On first pay attention, “Excessive Trend” might sound lyrically repetitive and simplistic – the kind of monitor that’s written in an workplace room for any pop star who would take it. However because the tune performs on, it rapidly exhibits that that is the kind of monitor that solely is sensible in Addison Rae’s universe – one the place headlining a Saint Laurent marketing campaign feels simpler than falling in love with a stranger:
“I don’t want your medication
I’d rathеr get, reasonably get excessive style
I don’t need low cost love
I’d reasonably get excessive style”
At face worth, “Excessive Trend” rejects the grime of hookup tradition, and makes a drug-fueled bender appear merely pedestrian.
That is about Hermes over hedonism, Burberry over the Berghain. Right here, ‘excessive style’ turns into a social standing reserved for the wealthy and well-known – an elite class that Addison Rae has labored exhausting to develop into part of.
However simply as rapidly as Addison Rae builds this story, she breaks it. On the monitor’s bridge, we begin to see her facade collapse with lyrics like:
“Spiraling into you,
I’m into you, denial
You make it exhausting,
so exhausting to decide on”
It’s on this rigidity – between need and denial, vulnerability and veneer – that Rae turns into a lot greater than an influencer with a microphone.
“Excessive Trend” isn’t for the uninitiated; it’s much less a tune and extra of a temper, a vibe, or an aesthetic.
For those who have been to strip it all the way down to remoted vocals or learn the lyrics like a poem, you’d miss it.
However via every launch, Addison Rae is telling us a narrative, chapter by chapter, tune by tune. And I, for one, merely can’t put the e book down.
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Stream: “Excessive Trend” – Addison Rae
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