In the case of streaming, it’s exhausting to flee the chatter round rising prices and revenue margins. But not like its opponents, Apple Music has resisted from leaping on that development…at the least for the second. Oliver Schusser, Apple Music’s VP and head of worldwide content material, not too long ago squashed rumors about upcoming value hikes. He informed Music Week, “We don’t actually care what the music trade expects. We’re centered on offering nice worth to our clients.”
However that doesn’t imply Apple has not raised the worth of its music streaming platform prior to now. The tech large did increase costs globally a pair years in the past throughout the rolled out Spatial Audio. That transfer was framed as a value-added enhancement, not only a income increase.
Customers are already feeling the pinch from subscription inflation. Subscriptions companies like Netflix, Spotify, and others have raised costs, making each penny depend. Apple’s stance highlights a strategic wager: retain clients by means of constant pricing and product upgrades, slightly than chasing short-term income with frequent will increase. In truth, Schusser didn’t maintain again when it got here to rivals — he criticized free-tier ad-supported companies, calling them “unfair” to artists resulting from low per‑stream payouts. In the meantime, Spotify is planning its personal value enhance and experimenting with premium tiers. However Apple Music, with no equal tier in sight, is presently content material with upscale options constructed into its normal plan.
