On this unique interview, we meet up with Digital Music Producer and DJ Craig Oram, contemporary off his expertise on the Amsterdam Dance Occasion (ADE) 2024. As a first-time Artist attendee, Craig Oram speaks in regards to the huge variety of alternatives on supply throughout the week of ADE; from partaking with trade professionals to having fun with varied performances, Craig Oram shares his highlights, takeaways, and the developments he observed which might be shaping the Digital Music scene as he sits down in dialog with us.
Hello Craig Oram, how are you?
Hey! I’m good, thanks for having me once more! I have been chilling a bit after ADE, and now, sadly, it’s again to work, again to actuality.
To start out, are you able to inform us about your expertise at ADE this 12 months?
This was my first time at ADE as an artist. I got here alone and actually obtained caught in—I had some conferences with my managers and some label representatives. It was wonderful to spend 5 nights in Amsterdam, particularly proper after working away at sea for a month.
Did you discover any rising developments that you just suppose will make waves throughout the style this 12 months?
It looks like the world has upped the tempo in Techno a bit, and there’s positively extra curiosity in tougher kinds of Techno. Nevertheless, that type isn’t actually for me—I admire the elevated vitality, however I nonetheless desire a extra refined, groove-focused monitor.
That being mentioned, the melodic scene led by the Afterlife crew is massively widespread. And beneath that, the underground Indie Dance style is certainly rising, which I’m enthusiastic about.
How do you’re feeling ADE helps each underground and mainstream digital music?
I feel ADE does an incredible job for each. The sheer variety of occasions and alternatives obtainable is spectacular, though I do really feel it’s nonetheless tilted barely towards mainstream music.
The matchmaking hub and the web matchmaking community with the Professional Go are implausible, and so they do encourage upcoming and underground artists with their very own distinctive kinds.
Are you able to inform us a few notably memorable second of ADE for you?
The entire expertise was wonderful, however I’d say the visuals on the Afterlife occasion on Wednesday actually stood out.
Have been there any non-music-related actions in Amsterdam that added to your ADE expertise?
Most of my time was music-related, however I’d say the meals and espresso added to my expertise a good bit! Plus, my Airbnb felt like a dream spot—actually made the keep particular.
Have you ever taken away any concepts or ideas from the ADE panels that you just plan to use to your work?
A couple of late nights meant I didn’t get to as many conferences as I’d hoped. I centered extra on assembly new folks.
Nevertheless, on the raves I attended, I actually paid consideration to the monitor picks, sound design, and preparations, which gave me loads of inspiration for my very own productions.
What was your principal objective in attending ADE, and do you’re feeling you achieved it?
I got here to ADE with a fairly relaxed method and no stress on myself. My objective was to get my bearings, take pleasure in some world-class music, take in the excitement round Amsterdam, meet new mates, make connections, and pitch my music. I’d say I positively achieved that.
Did you attend any performances or occasions that stood out to you?
I attended three performances: Afterlife on Wednesday, Unreleased X on the Loft on Friday, and Miss Monique’s Siona occasion on Saturday. I had such a good time at each, however the tunes on the Siona occasion on Saturday, in a extra intimate venue, allowed me to listen to all the pieces extra clearly, which was implausible.
Lastly, did any a part of ADE shock you?
I’d should say… the value of a beer shocked me a bit!
From our interview, it appears that evidently Craig Oram’s first ADE expertise was one in all discovery, inspiration, and useful connections. From observing the evolving developments within the style to taking inspiration from modern sound design and dwell performances, Craig Oram has returned from ADE wanting to proceed his journey inside the Digital Music house. So, keep tuned by following him throughout social media as Craig Oram carries on paving his approach, aiming to share his distinctive sound with an increasing number of Digital Music lovers across the globe.
Craig Oram On-line
