There are occasions when it’s worthwhile to make a terrific case on your music.
Whether or not you need to guide higher gigs, safe a playlist placement, get an album assessment, or discover sync licensing alternatives, it is best to:
- Seize the eye of business gatekeepers
- Make them curious sufficient to pay attention
- Show you’re a superb match for THEIR wants
Right here’s pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes a terrific pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments it’s possible you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on a whole lot of hats as unbiased musicians. We’re typically the creator, the marketer, and the first power behind our personal profession development.
On the subject of pitching your music to business gatekeepers — individuals like music supervisors for TV and movie, playlist curators, file labels, music journalists and bloggers, managers, and extra — how do you stand out from the 1000’s of different artists vying for a similar consideration?
The video above goes into a whole lot of element in regards to the pitching course of, all of the property and instruments it’s possible you’ll wants, craft an efficient pitch, and extra.
However for a fast overview, listed here are among the most important issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how necessary it’s to know your viewers—not simply your followers however the business professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured not too long ago? What are their ongoing initiatives? Tailor your pitch to point out that you just’re a superb match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have limitless time to sift by prolonged bios or hearken to hours of music. It is advisable seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s probably the most fascinating facet of your story? Sum it up in a single or two sentences!
3. Make your music straightforward to entry
When you’ve bought their consideration, ensure that your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Preserve it easy. YouTube is fairly common. When you’ve got a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming providers, nice!
When you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to test again in. Simply don’t get annoying or pushy. Gatekeepers discuss to 1 one other and a nasty fame can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e-mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In truth, it’s a numbers recreation — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes tons of and even 1000’s of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. May simply be the mistaken timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and take into account what you are able to do completely different in future pitches or productions.
6. Community!
Assembly individuals. It’s necessary. IRL and on-line. Become involved in business conversations, attend conferences, and actively construct relationships with the kinds of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and observe. So watch the complete video above, put together as greatest you may, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t surrender within the face of rejection. As a result of it could be the NEXT pitch that opens doorways on your music.
