Jacqui, a Korean-born artist raised throughout continents, is rewriting the principles of neo-soul together with her newest single ‘fries, bb’, launched Might 9, 2025, by way of Beeline Information. Removed from the shiny Okay-pop mildew usually anticipated of Korean artists, she’s carved a distinct segment in a style rooted in African American custom, mixing it together with her world perspective. Since her 2022 debut EP Birthday, she’s amassed over half 1,000,000 Spotify streams, carried out at SXSW Sydney and Bangkok Music Metropolis. Her music, likened to Erykah Badu and FKA Twigs, defies categorization, weaving R&B, rap, and soul right into a sound that’s uniquely hers. Contemporary off The Nice Escape Competition stage in Brighton (15 & 16 Might 2025), Jacqui stands as a testomony to what occurs when an artist rejects the anticipated and embraces the genuine.
‘fries, bb’ is a playful but spectacular snapshot of unstated want, born from a vivid psychological picture of lingering in a late-night diner to steal extra time with somebody particular. Its slick manufacturing and flirtatious lyrics seize Jacqui’s knack for turning private moments into common anthems. She infuses her Korean id not as a deliberate assertion however as a pure extension of her open-minded worldview, formed by years in South Korea, China, and the U.S. Her music sidesteps stereotypes—some listeners even assume her daring, experimental sound comes from a spot of untamed revolt, a false impression she finds amusing. This single, like her broader work, challenges the concept a Korean artist ought to keep on with acquainted pop lanes, proving groove is a common language.
For Jacqui, breaking molds is much less about defiance and extra about self-discovery. Her journey—from shedding an outdated stage identify to pouring her deepest feelings into her 2024 album Soiled Mirror Selfie—displays a dedication to vulnerability over conformity. She’s confronted skepticism, with some followers eager for her earlier, much less “aggressive” sound, but she sees such suggestions as gas for development. As she explores new genres like electronica and rock, impressed by current UK classes, Jacqui stays pushed by a easy but profound mission: to be absolutely current in her artwork. In a world that loves bins, she’s crafting a legacy of freedom, inviting listeners to embrace their very own contradictions by her music.
Stream ‘fries, bb’: HERE
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