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HomeEDMSoundCloud's New Restricted-Version Merch Faucets Into Y2K Web Tradition and Glitch Aesthetics

SoundCloud’s New Restricted-Version Merch Faucets Into Y2K Web Tradition and Glitch Aesthetics


Impressed by the sparkle-core aesthetics of the Myspace-top-8 period, SoundCloud’s new line feels prefer it was plucked out of your favourite music producer’s closet.

SoundCloud has launched CloudWear: Deep Cuts, a limited-edition merch line melding visible parts from turn-of-the-century web tradition and digital music historical past.

Drawing from glitch artwork and bloghouse nostalgia, the brand new assortment’s aesthetic is rooted in what SoundCloud known as “the poetic distortion of on-line life.” Its standout items lean closely into Y2K aesthetics and digital tradition references that’ll resonate with anybody who’s spent late nights diving into rabbit holes and discovering DJ weapons on SoundCloud.

The “Lo-Fi Tee” channels beat-making tradition with graphics that really feel authentically retro-futuristic whereas the “Chop + Screw Tee” pays homage to Houston’s storied remix scene and slab automotive tradition, a surprisingly particular and appreciated nod.

Different highlights embody the “Berlin Techno Lengthy Sleeve” reflecting SoundCloud’s German roots and after-hours rave tradition, and the minimalistic “Gentle Ambient Crew” that transforms sound waves into visible design. The hat lineup spans digital subgenres from the “Synthpop Snapback” to the “DnB Panel Hat.”

Stock is proscribed the items should not assured to return, in response to a press launch issued by SoundCloud.

The CloudWear: Deep Cuts line is accessible solely by means of the SoundCloud Retailer.

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