Tomorrowland’s 2025 livestream has formally damaged TikTok‘s all-time viewership file, drawing greater than 74 million distinctive viewers throughout each of its weekends to change into the platform’s “largest ever stay occasion,” based on a press launch issued by the competition.
The outcomes mark a serious leap from Tomorrowland’s 2023 livestream, which attracted 16 million viewers, based on TikTok. The record-setting occasion allowed followers world wide to expertise the occasion stay from Increase, Belgium by means of a devoted #Tomorrowland hub that featured round the clock units, unique backstage content material, interactive experiences for followers and collaborations with artists and creators.
“Digital music is without doubt one of the largest genres on TikTok, and Tomorrowland is a very distinctive expertise that showcases digital music in all its glory,” mentioned Michael Kümmerle, World Head of Music Partnership Improvement at TikTok. “Because of the resilience and laborious work of your entire Tomorrowland staff, this yr’s competition rose from the ashes to create unforgettable moments that will probably be remembered without end.”
This yr’s most-watched artists on TikTok LIVE had been Belgian techno famous person Charlotte de Witte, Dutch EDM icon Martin Garrix and Norwegian mainstay Alan Walker. All mentioned and finished, the TikTok group amassed a staggering 2.4 billion views of #Tomorrowland content material throughout the two weeks, making Tomorrowland the most important competition account on TikTok with over 9.2 million followers.
“This holistic world partnership has taken Tomorrowland on TikTok to a brand new stage,” Kümmerle added, “making it one of many strongest music accounts on the platform, and creating unbelievable impression, engagement and worth—each on- and off-platform—for the artists collaborating in and supporting this wonderful marketing campaign. We sit up for creating many extra unbelievable experiences with Tomorrowland as their official content material companion.”
Comply with Tomorrowland:
X: x.com/tomorrowland
TikTok: tiktok.com/@tomorrowland
Instagram: instagram.com/tomorrowland
Fb: fb.com/tomorrowland
