It’s been eight years since WM Leisure debuted its newest group, and a full decade since their final lady group. Up to now, it’s been high quality over amount for this company. B1A4, Oh My Lady and ONF all have discographies which might be fairly bulletproof. Now, it’s time for an additional act to hitch this spectacular roster. Enter USPEER and their debut single Zoom.
Ok-pop’s lady teams are at present affected by a sound results syndrome. So many songs are constructed round onomatopoeia today. By its very nature, this strategy is difficult for me to get my arms round. Not solely does it are likely to tip over into nursery rhyme territory, however sound results themselves are extra rhythmic than melodic. It’s troublesome to forge the form of sturdy melodies I take pleasure in round phrases like “zoom,” “beep,” or “tick tack.” USPEER try to work round this by stretching “zoom” into an undulating centerpiece, pulling on the phrase with relish. I respect the trouble, however the ensuing hook is extra obnoxious than thrilling.
I hear nice potential in lots of Zoom‘s vocals, however the tune is just too fragmented to make a lot use of the expertise. The rugged manufacturing recollects NCT whereas the pick-and-mix construction by no means lets one concept relaxation lengthy sufficient to flourish. Other than a number of spikes of melodic drama, many of the observe trades within the form of scrappy sing-talk that normally fails to make a long-lasting impression. In a sea of bland, it’s good to listen to so many concepts stuffed right into a single tune. The issue is, only a few of these concepts are ones I’m fascinating in listening to once more. Hopefully Zoom is a case of rising pains and the ladies will discover their footing throughout their first comeback.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
