Woman group VVS terrorized us with their stale Tea just a few weeks in the past and now they’re again with one other gimmicky monitor. Purrfect strains to be camp (sorry, no person can unfurl a campier purr higher than Eartha Kitt) however as normal this model of humor is at odds with Okay-pop’s highly-polished, systematic model. Making an attempt to be humorous/intelligent hardly ever works inside the trade’s constraints, and Purrfect is a doubtful instance.
Actually, this might have been amusing in different palms. The phrase “purrfect” is form of humorous in principle, however the music itself is simply too joyless to work. Moderately than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as a substitute of exhibiting and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not significantly satisfying inside the context of this music.
It appears that there’s an rising Okay-pop development that’s trying to borrow from parts of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the trade to look elsewhere for inspiration. I simply don’t assume this style — no less than the way it’s being delivered on these tracks — works nicely for Okay-pop. Producers are solely taking probably the most obnoxious parts whereas ignoring the beating coronary heart beneath the soundscape. However understanding how the trade latches onto a sound with an iron grip, I concern we’re in for a protracted string of those novelty tracks fueled by unconvincing bravado.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 6 |
| RATING | 6 |
Grade: D-
