Although I had waited years for KickFlip’s debut, the ensuing music left me largely chilly. It’s clear that JYP Leisure desires to present them a youthful, rebellious idea, however the songs felt like they may have been delivered by every other boy group of this technology and the hooks typically grated after I wished them to soar.
New single Freeze isn’t miles away from that debut materials, however by including a dose of rock bombast the observe is ready to anchor its extra tiresome parts with a triumphant refrain. Truthfully, each a part of the music that doesn’t characteristic electrical guitar may use a rewrite. The verses are plonky and underwhelming and the tempo-shifting “freeze” breakdowns ought to have been jettisoned totally. However when the fellows lock in to the observe’s pop/rock refrain, Freeze turns into an lively burst of summer season singalong bliss. I do know Okay-pop prides itself on mixing genres and upending expectations, however generally a simple banger is the best way to go and KickFlip match this sound very effectively.
This distinction leaves me in an odd place with Freeze. I discover myself sitting by means of a bunch of musical nonsense with the data that there’s an excellent rush of adrenaline ready round each nook. Many songs this yr are extra nonsense than “nice rush,” so I suppose I ought to be pleased about child steps in the fitting route. If KickFlip can construct upon the strongest moments of Freeze for future comebacks, their third time would possibly simply be the appeal.
| Hooks | 9 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B
