UNINTERRUPTED and The LeBron James Household Basis be part of forces with Certainly to launch a nationwide marketing campaign championing skills-first hiring
The initiative is anchored by the premiere of “The Principal Factor”, a four-part digital sequence that includes LeBron James in conversations with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani
The marketing campaign kicks off with an official Certainly business spot narrated by broadcasting legend Ernie Johnson Jr. that explores how real-world expertise form career-defining moments, as informed by the lens of LeBron James
UNINTERRUPTED, the award-winning storytelling model based by LeBron James and Maverick Carter inside Fulwell Leisure, at present introduced a brand new collaboration with international hiring platform Certainly, the world’s #1 job website, together with the LeBron James Household Basis (LJFF), to launch a nationwide marketing campaign championing skills-first hiring.
The initiative goals to supply instruments and assets that empower people to showcase their expertise no matter background or expertise.
Aligned with Certainly’s mission to assist individuals get jobs, this joint effort is a strong step towards advancing financial mobility, selling fairness, and increasing alternatives for profession professionals no matter their backgrounds.
The marketing campaign formally kicks off at present with the debut of a nationwide business spot narrated by broadcasting legend Ernie Johnson Jr., providing a mirrored image on what occurs when expertise and onerous work go unseen.
Advised by the lens of LeBron James’ personal profession journey, the spot imagines a world the place, even after placing within the work, his expertise are by no means acknowledged, mirroring the fact confronted by tens of millions of job seekers at present.
“Within the work my Basis does to assist households with assets like schooling and job coaching, we’ve seen how individuals can thrive once they’re given a possibility,” stated LeBron James. “I’m enthusiastic about this marketing campaign with UNINTERRUPTED and Certainly that can hopefully open extra doorways for individuals to have that probability to point out their expertise and expertise, which is extremely priceless.”
“We consider individuals needs to be employed for what they will do, not simply their credentials,” stated James Whitemore, CMO of Certainly. “By teaming up with UNINTERRUPTED and the LeBron James Household Basis, we’re utilizing the facility of storytelling to spotlight how lived expertise and sensible expertise can result in actual profession alternatives — and giving individuals the assets to grab them.”
Following the business, UNINTERRUPTED and Certainly will debut “The Principal Factor”, a brand new four-part restricted sequence led by LeBron James, premiering October 1 on UNINTERRUPTED’s YouTube channel.
Within the sequence, James sits down with cultural icons and innovators together with skateboarding legend Tony Hawk, multi-hyphenate entertainer Teyana Taylor, digital creator Marques Brownlee (MKBHD), and designer Melody Ehsani, to discover how expertise honed by life expertise, onerous work, and creativity open doorways throughout industries.
By way of candid, in-depth conversations and hands-on challenges, every episode challenges the normal over-reliance on school levels as the only measure of profession readiness and potential.
Further marketing campaign touchpoints embody: integrating Certainly’s job-matching expertise, profession instruments, and expertise coaching with LJFF’s schooling and workforce growth applications; launching a web based job seeker useful resource portal in partnership with Certainly’s Job Seeker Academy this October; and internet hosting an in-person Job Occasion at Home Three Thirty in Akron, Ohio, together with expertise coaching and profession growth workshops.
