We’ve simply launched you to German artist, Sorina Keifer, and her protest anthem, ‘AMERICA’. Now we spend time with Sorina herself, and take the chance to ask about her musical journey, her inspirations, and what lies forward.
Speak to us a bit of bit about your musical origins and journey up to now.
Once I was a child my mother took me to church each Sunday and I used to be simply fascinated by the organ. She didn’t have a lot cash, however with my grandparents’ assist, I may take piano classes. I had an incredible trainer and shortly I used to be arising with little melodies. Sadly, he moved to a different nation after two years and the lecturers I had then have been simply horrible, so I finished. However my love for music by no means stopped. I’m additionally a passionate dancer and in my teenage years, I used to be in a position to work with Sean Cheesman, the choreographer of Micheal and Janet Jackson, Britney Spears, and plenty of others. He influenced me loads and we’d dance to every kind of music; Pop, Heavy Steel, R’n’B, African music, Hip Hop, Jazz… In my twenties, I shifted my focus to performing and singing and started to show the poems I wrote into music, discovering my voice as a songwriter.
As a multi-faceted artist, what impressed you to write down and launch “AMERICA?”
Writing “America” was essential for me, as a result of I don’t wish to stay silent concerning the adjustments which can be occurring there. It’s my approach of reworking the sensation of powerlessness in a loopy world right into a name to motion, to take accountability for the alternatives we make.
How vital is it for you as an artist to share music that feels genuine? In what methods does “AMERICA” showcase your persona and perspective?
Authenticity is an important factor to me. I would like to face up for what I consider in, and I consider in equality, science, training, in human decency, and a lifestyle that doesn’t destroy the planet we stay on – all issues a sure individual about to take workplace in January doesn’t stand for. I’m very apprehensive concerning the course America is headed however I’m not going to sit down again and watch. I do know there are such a lot of like-minded individuals on the market and I wish to attain them with this tune and encourage them to maintain up the great combat.
What impressed the imagery within the “AMERICA” music video? Speak us via your imaginative and prescient and the manufacturing course of.
The imagery of “America” was impressed by the simultaneity of realities that exist in America, it’s historical past, and in addition the place it is perhaps headed. All of the turmoil, the concerns, the wonder, the hopes, the fears, the superficiality, the clichés – in brief, on a regular basis life. An excellent good friend of mine, actor and director Murat Yeginer, had the concept I may seem like a Hollywood diva, representing glamorous America, whereas the world behind me is overrun by chaos. I selected all of the visuals operating within the background, and Oliver Mohr, the director of the video, had the thought to show them right into a cut up display screen, so it might seem like there have been lots of TVs behind me (in actuality, they have been simply cardboard containers on which we projected the pictures
Had been there any particular visuals or symbols within the video that have been vital to you when it comes to representing the tune’s message?
Sure, we will see a pregnant lady being alone and searching apprehensive – it hit me laborious that the state of affairs for girls in America has gotten loads worse since they overturned Roe v. Wade, that lots of males wanna take management over ladies’s life decisions and see them again within the kitchen. However actually, each picture was and is of significance and exhibits a unique facet of America.
What was the most important impediment you confronted whereas engaged on the tune or the video, and the way did you overcome it?
I’m really dealing with the most important impediment proper now – discovering my viewers. Since that is my first tune I don’t have a fan base but. I’m curious to see the way it all develops, and the right way to attain people who find themselves involved in my music.
What do you hope audiences take away from “AMERICA?” How do you hope to encourage listeners together with your message?
As I’ve mentioned earlier than, I wanna remodel the sensation of powerlessness in a loopy world right into a name to motion, hoping that folks will discover power in a like-minded neighborhood and proceed to combat for a world that stands for openness, equality and human decency. Normally, I wish to attain individuals via entertaining music with difficult themes.
What’s subsequent for you? Is “AMERICA” a part of an upcoming album or mission? What initiatives do you hope to work on subsequent?
Subsequent, I’ll do an acoustic model of “America”, however I’ve lots of songs about societal and private struggles ready to be produced and launched. Songs about feminine empowerment, the atmosphere, household, psychological well being and naturally poetic songs about love. My unique plan was to do a sequence of EPs, the place I’d have the general theme “In Between” after which every EP would have a theme like “Household”, “Love” and so forth. However I wish to maintain the prime quality of “America”, so it’ll take a while and a few funding I even have this entire different life, the place I work as an actress and choreographer, and there are already lots of theatre initiatives ready for me – I really like that I get to make artwork on so many various ranges.
Watch the music video for ‘AMERICA’ under, and observe Sorina Kiefer on-line on Instagram.
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